Markets

Media

The user is the centre of everything
Media | UST Global
Markets

Media

The user is the centre of everything

Continual change

Media companies are currently experiencing the most significant period of change in their history. Some have been around for over 100 years, while others are digital natives, but all are competing to retain their audience’s attention in a world where the technology giants (Facebook, Amazon, Apple, Netflix and Google) are taking over the distribution channel as well as the relationship with users, the most precious asset of all.

While all these changes may pose a threat, they also present a clear business opportunity for media companies. However, this requires a 360-degree view, where the user is the focus. In other words, media companies must change their structure and evolve into Data Driven Organisations, based on constantly moving agile transformation models.

Continual change

Media companies are currently experiencing the most significant period of change in their history. Some have been around for over 100 years, while others are digital natives, but all are competing to retain their audience’s attention in a world where the technology giants (Facebook, Amazon, Apple, Netflix and Google) are taking over the distribution channel as well as the relationship with users, the most precious asset of all.

While all these changes may pose a threat, they also present a clear business opportunity for media companies. However, this requires a 360-degree view, where the user is the focus. In other words, media companies must change their structure and evolve into Data Driven Organisations, based on constantly moving agile transformation models.

MEDIA

Services

Estrategia | UST Global

Strategy

  • Data focused: Data centric
  • Business and process consultation
  • Innovation labs
  • Blockchain
Monetización | UST Global

Monetisation

  • New digital business models
  • Advertising: Programmatic (RTB), Nativa, Branded, etc.
  • Payment for content and subscription model
Humildad | UST Global

Audiences

  • Comprehensive knowledge of the customer: 360º view
  • Data quality: enriched by internal and external sources
  • Segmentation of target audiences
  • Usability and new mobile formats
Organizacion y Gobierno | UST Global

Organisation and Governance

  • Agile models
  • DevSecOps
  • Data governance
  • Evolution of the TI organisation
  • Regulatory compliance
  • Profiles
  • Formation
Tecnologia | UST Global

Technology

  • Cloud and SaaS models
  • Cloud and SaaS models ERP & CRM (omnichannel models, capture, retention and recapture)
  • Marketing automation
  • Commercial management systems
  • Transformation initiatives, from redefining processes to implementing and operating them
  • Development, maintenance and evolution of applications
Tecnologia | UST Global

Intelligence

  • Methodologies for capturing, exploiting and decision-making
  • AI models applied to business
  • Bots and machine learning
Icono seguridad y eficiencia | UST Global

Cybersecurity

  • User awareness
  • Analytics for anticipating attacks (threat intelligence)
  • Security management
  • Incident response
MEDIA

Insight & Trends

Nuevos modelos negocio | UST Global
New business models

Competition from native players

Advertising vs. pay per content

Creating communities

aspectos tecnologicos | UST GLOBAL
Technological innovation

Mobility

 Big Data

Regulatory compliance

VR | UST GLOBAL
Knowing the user

Behaviour analysis

Exploiting customer data

New user-oriented strategies

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