Media companies are currently experiencing the most significant period of change in their history. Some have been around for over 100 years, while others are digital natives, but all are competing to retain their audience’s attention in a world where the technology giants (Facebook, Amazon, Apple, Netflix and Google) are taking over the distribution channel as well as the relationship with users, the most precious asset of all.
While all these changes may pose a threat, they also present a clear business opportunity for media companies. However, this requires a 360-degree view, where the user is the focus. In other words, media companies must change their structure and evolve into Data Driven Organisations, based on constantly moving agile transformation models.