Markets

Retail & Logistic

Knowledge and improvement of customer relationships, leadership that facilitates digital evolution

Markets

Retail & Logistic

Knowledge and improvement of customer relationships, leadership that facilitates digital evolution

New types of consumers

We are now in an era where new types of consumers are demanding different relationship models, both physical and online, which means that an evolution is required. An evolution aimed at meeting the expectations of new buyers via mobile and social channels, optimising supply chains to achieve maximum efficiency.

All the points of contact that we have with the customer need to be understood as an opportunity to improve the 360º knowledge of the customer, where the data that we capture and the intelligence that we apply can build differential factors to maintain a lasting relationship with the customer.

New types of consumers

We are now in an era where new types of consumers are demanding different relationship models, both physical and online, which means that an evolution is required. An evolution aimed at meeting the expectations of new buyers via mobile and social channels, optimising supply chains to achieve maximum efficiency.

All the points of contact that we have with the customer need to be understood as an opportunity to improve the 360º knowledge of the customer, where the data that we capture and the intelligence that we apply can build differential factors to maintain a lasting relationship with the customer.

The digital evolution enables us to obtain this knowledge, optimise it and apply it in a different way to each area in the value chain, from improving efficiency in the production chain to maximising the customer experience and increasing sales at the point of sale level.

At UST Global we drive the advancement of industry 4.0, which refers to connected and collaborative companies that interact closely with external partners and internal units.

UST Global, a leading digital technology partner for 12 of the 20 Top Retailers in the world.

Industry

Digital Portfolio

How to become a leader:

Digital Solutions

System integration, extended data analysis capabilities.

Augmented reality and virtual reality

Helps to enhance the physical experience.

Icono seguridad y eficiencia | UST Global

Cybersecurity

Guaranteeing secure connectivity within a company and with external partners.

Icono gestion de la fuerza laboral | UST Global

Change of business model: from a product to a service-focused approach.

The idea of connected products is to move from a product-centric business to a service-centric one.

360º customer view.

The customer-centric view expands business to areas that aren’t purely product-based. The focus extends to product-related and context-related services. Customer contact points multiply over the life of a product.

INDUSTRY

Insight & Trends

Buying online

eCommerce adapted to all devices, with a focus on mobile phones as the focal point of communication with the customer.

Innovation in logistics

A move towards innovation through new Big Data and AI models, delivery with drones, etc. Critical for online commerce.

Buying offline

Shopping centres, customer loyalty, ease of payment (any point, automatic) and integration with the online channel.

Analytics

Allows you to build the foundation for strategic analysis so that you can explore, visualise and test hypotheses and put innovative ideas into action.

Security

Providing the customer with security in all areas: physical, means of payment, data, purchasing habits, etc.

Adhoc offer

Customer localisation in shopping centres or shops through mobile phones, with services and personalised offers based on a partner ecosystem.

Product design

Consumers can provide direct feedback to product designers, directly influencing the design. Suppliers also become co-designers.

Smart products

They provide online customer profile data. Products that generate usage data.