New types of consumers
We are now in an era where new types of consumers are demanding different relationship models, both physical and online, which means that an evolution is required. An evolution aimed at meeting the expectations of new buyers via mobile and social channels, optimising supply chains to achieve maximum efficiency.
All the points of contact that we have with the customer need to be understood as an opportunity to improve the 360º knowledge of the customer, where the data that we capture and the intelligence that we apply can build differential factors to maintain a lasting relationship with the customer.